Founded in 2004 by Andy Keller, who, after taking a trip to a local dump, was horrified by the amount of single-use bags that lined the landscape. Inspired to make a difference, Andy bought a second hand sewing machine and began sewing the first ChicoBag reusable bag.

In addition, many of the Chicobag range have other recycled components like carabiners, cording and cord locks. All rePETe products have a materials statement that lists each component used on either the inside of the bag, back of the pouch, or both.